The Prism

Where observation becomes understanding. Life, psychology, and the distance between who we are and who we are becoming.

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Life Through a Different Lens

The Prism Essays

Where observation becomes understanding. Life, psychology, and the distance between who we are and who we are becoming.

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2026

The Voice Behind The Prism

Dr. Shalu Chopra

Dr. Shalu Chopra explores media, communication, and the evolving relationship between information and society. Writing from the UK, her work reflects on how ideas move through people, platforms, and public discourse.

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Mar 19, 2026

How the Shows You Watch Are Quietly Teaching You Marketing

Marketing lessons from TV shows are rarely what people expect to find. But they are there. In every episode. Not a textbook.…

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Mar 11, 2026

What Marketing Actually Is (It Is Not What Most People Think)

What marketing actually is tends to get lost very early in the conversation. The textbooks arrive first. Segmentation. Targeting. Positioning. Brand equity.…

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