The Present Minds
The Prism
Where observation becomes understanding. Life, psychology, and the distance between who we are and who we are becoming.
The Prism Essays
Where observation becomes understanding. Life, psychology, and the distance between who we are and who we are becoming.
Before you post: The wall social media built in your mind
Before you post, something has already decided for you. Will I become what I keep paying attention to? I have been sitting…
Read essay →When stories do the work that advertising never could
When done right, we see marketing as a catalyst for social change, subtly shifting our perceptions and challenging the status quo before…
Read essay →The invisible side of marketing
This is how subtle marketing influence shapes consumer choices now. Have you ever bought something and later wondered whether you actually needed…
Read essay →How the shows you watch are quietly teaching you marketing
Marketing lessons from TV shows are rarely what people expect to find. But they are there. In every episode. Not a textbook.…
Read essay →What marketing actually is (it is not what most people think)
What marketing actually is tends to get lost very early in the conversation. The textbooks arrive first. Segmentation. Targeting. Positioning. Brand equity.…
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